1906

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The beer brand Premium 1906 assigned us a different project: an item that would act as advertising support at bars while being functional as well. In order to resolve this project, we proposed an item that is very common at bars in the U.K. – bar runners. These are some sort of pads that wipe beer off the bar. Its surface is made of absorbent fabric. That is where the image of the brand and the beer bottle itself are printed with photographic quality. The edge and the back are made of nonskid rubber to prevent its slipping on the bar.