Estrella Galicia

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Estrella Galicia assigned us a project whose goal was the design and production of a promotional product for their pack of cans. In order to do this, we proposed a merchandising product for the summer. It consisted of a bag to carry the protagonists: six cans of Estrella Galicia. The product’s design had to suit its image, so the brand’s corporate colors were used: white, red and black. The bag had two short handles and a zipper to protect its interior. It was mainly made of nylon, which adds resistance, and was treated with a waterproof coating to make it ideal for the outdoors. What makes this bag special and functional is its refrigerated interior which keeps the cans cold inside.